Nestled in the heart of Norwich, Bullards Spirits epitomizes how a historic gin distillery can blend tradition with innovation to redefine what local gin means today. With roots stretching back to 1837, when Richard Bullard founded The Anchor Brewery, Bullards is deeply anchored in the spirit of East Anglia.
Rediscovered by Russell Evans and John Bullard—descendants of the founder—the Bullards brand was revived in 2015 and relaunched as a premier gin producer. It didn’t take long for the now-renowned gin distillery to make waves: in 2017, Bullards swept top accolades including World’s Best London Dry Gin, Distillery of the Year, plus six Global Gin Guide Awards. This ignited their expansion into the historic Crystal House building in 2018, where their production surged from 500 to 3,500 bottles per week thanks to a new 400L copper column still.
At the core of Bullards’ appeal is their commitment to sustainability. They pioneered the UK’s first gin Eco-Refill pouches, as part of their impactful Eco Project: ‘Bottle for Life’ encourages reuse, topped up via refill pouches, and proper recycling of used packaging. Today’s environmentally conscious consumer can enjoy premium gin while minimizing waste—few distilleries combine craftsmanship with eco-innovation so seamlessly.
Bullards’ expressions reflect local terroir in every sip. Their Coastal Gin, infused with hand-foraged Norfolk botanicals such as marsh samphire, sea purslane, and Douglas fir, evokes the saline whisper of the English coastline. The London Dry Gin offers a classic yet refined experience, with a dry juniper base softened by cinnamon, cardamom, orange marmalade and tonka bean notes. For a richer, sweeter touch, Old Tom Gin brings in Norfolk honey, mango richness, spicy pink pepper, cassia, grapefruit and vanilla layers. The delightful Strawberry & Black Pepper Gin balances bright strawberries with a peppery finish—perfect for a sunny G&T.
Bullards’ eco-conscious approach hasn’t gone unnoticed. Recently, The Guardian named Bullards Coastal Gin the Best Sustainable Gin of 2025, highlighting its coastal botanicals, eco-refill system using sugarcane material, and clever Bottle-for-Life model. This recognition reinforces how Bullards leads not only in taste but in meaningful environmental stewardship.
For those seeking to experience local gin in person, Bullards offers immersive Gin Shop & Tasting Rooms in Norwich (and London), where visitors can explore Bottle for Life options, enjoy free tastings, and learn about their sustainability mission. Additionally, a luxury concession at Jarrold offers personalized guidance, tastings, and instant access to their iconic flavours.
Whether you’re a gin aficionado, eco-minded consumer, or someone captivated by heritage and craftsmanship, Bullards presents an unmatched combination: locally rooted gin distilled with care, award-winning flavours, and a forward-thinking approach to sustainability. Embrace the spirit of Norwich and enjoy Bullards Spirits—where every bottle tells a story of legacy, locale, and responsible innovation.
